Max Thinius // Future of the Past
(please scroll down for pictures)
“How does the future really happen?” – Max is one of Europe’s leading futurologists and is mainly concerned with structures of everyday life and trade, especially food trade – both are very closely related and have an impact on every other industry and our entire everyday life. In this context he gives lectures internationally and works with companies to develop new business models that adapt to changing structures.
In this context Max noticed that in the past it was rarely the big issues that triggered a change in innovation throughout society or that had disruptive (i.e. strongly changing) influences on our everyday life. It was the small ones that, by the way.
With this thought in mind, Max went on a search and took photographs of these “transformations to the future that took place in the past”, these small, almost imperceptible details that have changed our everyday life more than great innovations. Together with his customers and in lectures, he uses these insights to develop models today in which these small but disruptive elements are specifically sought, which completely change our everyday life and make new business models possible or necessary.
This observation has resulted in a work that currently comprises 24 individual motifs. Three motifs are published and exhibited approximately every five months.
The publication of the first three works takes place in the legendary gallery and workshop “Kappich & Piel” in Hamburg. The first three motifs were presented here on July 10, 2017, in a closed vernissage to an audience that has significantly influenced society in its present form through its own work. From 11 July onwards, they will be generally accessible to the public.
The format of the first three works is 1.20 x 1.20 meters, in a special pigment printing process, in a handcrafted model frame, suspended, behind glass.
The pictures – the first of 8 series á 3 subjects
All about hens // “Picture 1, Series 1/8
With the domestication and use of the chicken as an important source of protein and food, our society has taken a huge step forward in evolutionary terms. The hunter-gatherer became a planned provider. The basis for our present coexistence. Until then, chickens lived mainly wild and in trees, as their “natural henhouse”. Through this step, which made an enormous development of the human brain and its abilities possible, many innovations became possible in the first place. To this day, the chicken is still the most common domestic and farm animal in the human race – with over 20 billion chickens worldwide, there are about three chickens for every human being.
All about eating // Picture 2, Series 1/8
The knowledge of being able to process grain into flour and to produce the most unusual new creations such as bread, but also cakes of the most varied kinds, was a decisive step in the nutrition of the world population. Originally to prevent hunger and as an important source of energy, cakes were even used to produce luxury products and food was increasingly becoming a pleasure that went beyond mere nutrition. This led to the development of agriculture, which still determines large parts of the landscape and world culture today. And a living and eating culture developed which has become an essential contribution to social interaction and the structure of the daily routine. Even industrial and economic processes are aligned with this central everyday culture.
All about mushrooms // Picture 3, Series 1/8
The realization that mushrooms are not only edible, but that all varieties, even the inedible ones, have a valuable function for our everyday life and have nature, is an essential point in human development. Beneficial organisms, such as mushrooms, which do “clean up” the forest and enrich the soil with important nutrients, have made many cultural-historical developments possible. From the cultivation of food to the planting of useful forests – in which wood is cultivated specifically and used for the growth of our culture. The “inedible” forest fungi provide valuable nutrients for growth and help in the utilization of waste wood.
The picture – the second of 8 series á 3 subjects
All about car-infrastructure // Picture 1, Serie 2/8
The automobile has taken individual transport and the ability of people to travel long distances to a new level. In the process, entire urban structures have developed around the automobile to enable people living in them to handle them as easily and comfortably as possible. In some cases, this has even been at the expense of the people living in them. This is therefore increasingly being changed at present. For a long time, however, the automobile stood for progress and prospective development, even though it usually spends most of its time in parking lots. Nevertheless, its influence on culture and economy was immense.
All about agriculture // Pictures 2 + 3, Serie 2/8
The agricultural division and cultivation of land has made possible the largest population growth in the world to date. The supply of “everything you need for life” was no longer left to chance but to planning. With this security behind them, industrial development and the construction of cities could be pushed forward, because security of food supply was also an important basis for this.
Inquiries about the exhibitions and motifs are best addressed to Max Büro:
email@example.com // +49 30 6130 90 41