How does LEOH (the food retail online trade) work? Experience insights on how to establish a new category in retail. How do you get the idea to establish an online supermarket? What are the hurdles that stand in your way? How do you achieve a veritable learning curve among consumers, society, the media public? What are the key factors that make LEOH successful. And, oh yes, how does an online supermarket like this actually work in everyday life and what potential is there in business models and convenience for manufacturers, consumers and society in general?
Keynote / show – 45/90/120 min
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