Futurology creates added value for life!

Together with the Schufa magazine “Wegbereiter” we thought about how we could make the possibilities of digitalization visible and thus create added value in life through futurology – and wrote an article about it: “The future is not coming. We are shaping it!” Here are a few basic thoughts about our future. The link to the online version of the magazine can be found below.

We encounter a lot of new things. This is fascinating on the one hand, but on the other hand it arouses fears. Especially since we rarely look at the holistic picture. We look at a detail. A part of everyday life or economy that concerns us. That is per thousand compared to what is changing.

Futurology makes the future visible!

Futurologists show the whole picture. And they show how the individual company, the region, the city or person is networked within it. All of a sudden, connections become clear and fears of the future are transformed into future opportunities. Because yes, over 80% of our everyday life will change. However, 80% of these changes may be opportunities to make it better.

The digital revolution will not overwhelm us. If we make it visible with the help of futurology, we can understand it and use it for our own benefit. To do this, we need to understand the principles of the new and the different thinking behind it. Because industrial thinking will not get us anywhere in digital structures. It can even “backfire”.

It needs a new mindset

What will surprise many people: in order to use digitization successfully, we do not primarily need to understand technology – we need to understand life, nature and people. Because that’s what it’s all about. Then we have to know what we want! Technology is a tool to implement our idea of an optimal life and an optimal environment. The discussion about this is only rarely held at the moment, as we continue to strive for efficiency and growth in our industrial thinking structures.

Digital structures have the potential to change – or destroy – our lives. We must therefore urgently enter the ethical discussion and think about what we really want. Then we can use digitization to really generate added value for life: a new form of agriculture and nutrition, with associated health and education, are at the top of the list. Fairer economic systems and distribution on the other. The crazy thing is: the technology is there! We just have to use it in the appropriate way.

The added value for life

At this point someone always cries out: “Oh Max, you forgot about people, they’ll never change!” That’s not true. In most parts of global society, there are clear signals in that direction. We need to strengthen them. Let me give you an example: we probably agree that the meat industry in its current form is not sustainable. It does not need 50% market share from new innovative companies to change it. Just a few percent of consumers are enough. 5, 7, maybe 11% must think differently, then it is no longer worth maintaining the existing structure. Industrial thinking is so “knitted on edge” that it quickly reaches its limits.

We can change the world. Digitalization can help us do this. We just need to know how.

You can read the whole article here

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This post is also available in: German