Bestselling Book

Max Thinius – Futurologist, bestselling author, moderator, is considered one of Europe’s leading futurologists with a focus on society, sustainability, business and trade.

Why it was important to me to write the new book by Friedrich & Weik!

We need a positive view of the future – urgently!

You know what? It bothers me if we discuss all topics in the present only negatively today. Where have our positive goals gone? When I was growing up, we had goals like: to revolutionize society in a positive way, to reduce the East-West tensions, to bring about reunification, social equality … Today we focus our attention mainly on crises. There is the refugee crisis, there is the climate crisis, there is the economic crisis, there is the social crisis, the populist crisis. It’s not that none of this is there, but the focus is not on positive solutions, but on the problems.

So why don’t we talk about a social development and promotion programme to develop new perspectives (instead of refugee crisis), why not promote sustainable social and economic structures (instead of climate crisis), why not opportunities through digitisation instead of risks to economic crisis). We could even take a positive look at the issues for a change.

The more people deal positively with the future, the more positive it will become!

People need perspectives – positive ones! Otherwise they see no sense in developing themselves further and getting involved in new situations. On the contrary: people without perspective are dangerous! They only think of themselves and even in an aggressive tonality they grasp everything about themselves.

I have set myself the task of developing positive scenarios for the future. These are by no means dazzling unicorns. The future IS POSITIVE. And quite honestly, we can see that again and again from the developments of the last millennia. There are sometimes cuts, but thanks to digital technologies we can keep even these quite tolerable today.

I show people, companies, regions and organisations how they have to learn to think differently. Digitalisation works differently than industrialisation. It looks similar in some parts, but it is completely different. New models of living and working can be developed with it. The existing structures often stand in the way. Take the euro for example: at the beginning it was a beneficial achievement, but now it’s more of a hindrance as it encourages injustice between nations. And they resist. With digital currency and new forms of money market control using, for example, tokens (part of crypto currency), ideal systems could be created. But we do not have to go that far. This is a big step. Nevertheless, today, and in a very compatible way, we could use artificial intelligence to create intelligent control structures that could help our society in Europe and beyond to achieve a new quality of life quite quickly.

In the new bestseller, “The biggest crash of all times” written together with Marc Friedrich and Matthias Weik.

That’s why I quickly became enthusiastic about the book by Marc Friedrich & Matthias Weik “The biggest crash ever” as a guest author. And I am delighted that after only 4 days we have conquered the bestseller list in the non-fiction section of this SPIEGEL with 1st place.

The two guys show very precisely the problems of today’s world, with a focus on our direct environment, here in Europe. They show where it crunches and cracks and where systems are simply outdated. And: they offer solutions. Not only for your own asset protection, but also for social reorganisation. Important solutions that everyone should read once. It is worth thinking about them. And this is exactly what the two call for.

My part describes very clearly how we can also make “machines” part of the solution. We must stop thinking industrially and still assume that machines exist in the extended form of the steam engine. Machines are so much more today. And this is not a threat, but a unique opportunity to reposition the world, to define a new form of quality of life, to experience new definitions of ethics and social community. At the same time, we may as well get used to the fact that politics, finance and other elite positions can get by without people. But does that make them superfluous? Probably not. But maybe we humans can do something useful again for a change when we get rid of conventional power thinking. “Machines to power!”, a chapter on thinking the future differently.

Everywhere where there are books!

Here is the link to the page of Friedrich und Weik

Max live!

Max live and my scenarios and solutions for “The greatest future of all times” can be found at

This post is also available in: German